Skip to main content

'The Hop Head Project' by Fierce Beer!

If you like beer then you're probably familiar with Fierce Beer and their back story. Founded in 2016 by Dave Grant and David McHardy, Fierce Beer is an Aberdeen based micro brewery specialising in beverages for the craft beer market. The whole thing came about after Dave met David at a brewing tech course and struck up a friendship over their shared interest. Almost 12 months later and with 14 beers on the market to say they're doing well would be an understatement! Of course the collapse of the oil sector led to them both being made redundant and provided the catalyst for them  to follow a bit of a pipe dream which seems to be working out pretty good and shows what you can do with a bit of vision and hard work!

As part of their initial promotion the company created giant metal Hop Man logo's to be sent out to bars and stockists. When it passed before the eyes of Stu Allan an idea formed, why not get the crème du la crème of Aberdeen's artists to customise the logo's with their art work. I mean after all  we've seen the success of the Wild Dolphins and Painted Doors project, the formula is a winner and certainly BrewDog have utilised numerous local talents to help add a bit of cool to their bars. So Stu set about assembling his wish list of artists, some of whom have taken part in previous projects but also a few who are totally new to me and 'The Hop Head Project' was launched.

Each artwork had to be produced on the Fierce logo but apart from keeping the logos basic shape the artist were free to do what they wanted. For such a simple design the breadth of work from the artists is quite incredible and each head serves to showcase the best of their respective creators. Below from left to right you have Caitlin Hynes, Katie Guthrie, Shirin Karbor, Jetpack Dinosaur, Ugly People, Tomasz Wrobel, Honk, Caroline Moulding, Craig Fisher, Steve Murison, Stu Allan and Kilo Alpha Editions. Each one is like a perfect shot of each artists style and kinda makes you forget its a giant beer logo. The project was launched in Bos N last week which of course featured a river of Fierce Beer and the party was in full swing when I left, before things got too messy.

The Hop Heads have now moved downstairs to Rye & Soda where they can be viewed for at least the next few months so there's plenty of time to see them in the flesh. You can also enter a raffle to win Stus piece with all monies raised going to a local charity. Its great to see local guys doing well but its nice to see them do it with no gimmicks like sending a crate of beer to horrible cretin Donald Trump. Fierce Beer let the beer do the talking, its all good from what I hear and anyone who wants to give a platform to local artists gets a thumbs up from me. Huge props to Stu for organising the project and bringing such a great group of artists together, hopefully this is the first of many events and collaborations!


Popular posts from this blog

Painted Doors 2017 - Year 2 Recap!

It's been a busy old year and I for one cannot wait for the christmas break. I'm lucky to be off til the new year and I'm hoping it'll be a chance to catch up and take stock. Its certainly been another busy year for art and culture in Aberdeen and especially putting art into the public realm. Nuart Aberdeen, Look Again Festival and Painted Doors both provided lots of incredible opportunities, and the artworks were nae bad as well. But with famous street artists and international design stars on the programme, what makes Painted Doors special?

Firstly all the artists are from or are based in Aberdeen. And many of them are new faces to me which is a good sign that we have a healthy creative scene in the city. I pride myself on getting out and meeting artists and creatives and spend a lot of time trying to help promote and shine a light on their work but even in the big village of Aberdeen where everyone knows everyone its fantastic to come across new faces. The artists fo…

NUART Aberdeen - Part 1, Production Week!

By now the sight of a giant yellow cherry picker at the Indoor Market is a common sight with hundreds of photos appearing across Instagram and Facebook. NUART Aberdeen kicked off last week with the arrival of our first artist Martin Whatson. I had the pleasure of seeing Martin at work up a cherry picker in Stavanger for NUART 2014, a sight that definitely makes you stop and stare. Having initially met team NUART on their first few visits to Aberdeen I'd offered to help in any way I could and was given the role of artist host. I would be meeting them at the hotel, showing them around and hopefully giving them a little insight into our fair city.

So on a sunny Wednesday we headed to airport to meet the infamous Martin Whatson. Being the first to arrive I was a little unsure what to expect, after all I've been a huge fan of street art for 10+ years and to be honest the whole concept of NUART in Aberdeen has been blowing my mind for months. So when this tall blonde Norwegian appear…

Painted Doors Aberdeen Project Recap!

With spring upon us new artists will be added to the painted doors line up and well have a fine selection of large scale walls by the NUART Aberdeen which is kicking off tomorrow with a host of international talents. I wanted to share all of the completed doors to date and shine a bit more light on the door artists, collating them all before part 2 kicks off. Already the doors have had a big impact on local business and the people who frequent them such as Contour Café and Cafe52 on the Green. With a clear view of Katie Guthrie and Cosmic Nuggets doors, Contour is the perfect spot to get some lunch and a perfect view.
With the doors stretching from just off the Green to the far end of Langstane Place you can have yourself a nice little walk along the back streets, avoiding the bustle of Union Street. Its a nice way to connect up some Aberdeen's more overlooked areas and really conveys for me what art can do, in making us look at our surroundings a little differently and seeing the …

'Darkness Can't Exist In The Light' by Jo Muir at The Anatomy Rooms!

If you've been in town recently then you'll certainly have seen the banners and posters proclaiming "Art is the new Oil" although I think its less a proclamation as it is a question. The poster is part of a campaign by Citymoves Dance Agency to promote their 3 week festival of dance which finished a few weeks back. Now partner organisation with The Anatomy Rooms (Citymoves have taken on the large open plan dissection rooms) they aim to bring contemporary dance to the forefront of Aberdeens cultural offering. I'm sad to say I couldn't make it the various events but did get a look at Jo Muir's exhibition, organised to coincide with the festival.

Jo is one of the numerous artists based in the Anatomy Rooms studios and has spent the last 12 months hiding from day light and working out her ideas. She was finally ready to present a new body of work which seemed like a perfect fit with Dance Live and so over the course of 3 weekends the show was open to the publi…

'Past, Present And Future Subversions' by Dundee Print Collective!

If you go down to Dundee today you're in for a big surprise! And its not a teddy bears picnic. To say Dundee is a city on the up would be a slight understatement but its also not entirely true. You see Dundee has been up for a while, at least in my view with its world class arts centre The DCA complete with café, bar, cinema and screen printing facilities, the fantastic art school Duncan of Jordanstone (still one of the best degree shows I've been too) and the benefits of affordable space which has helped numerous artists and collectives thrive and led to great intiatives like Creative Dundee.

Last year some friends put me onto Dundee Print Collective. Made up from a group of artists and paying members, their aim is simple, to promote print making and making it accessible for everyone. Founded in 2014 the group has held numerous shows and been part of a huge exchange event which saw their work travel to China. DPC have consistently pushed their mandate and a quick scrawl throug…